The promise is aimed at families with children of all ages. This web site offers fascinating facts about water, games and for younger children fun downloads, a rewards chart and of course advice for all.

The pledge is aimed at business' that can make immediate steps to reduce water consuption with gaining buy-in from senior staff and employees through encouraging learning and establishing a cultural change based on simple targets.

The pledge is aimed at business' that are being charged a significant amount for their water supply. These organisations will pledge to promote water efficiency to staff, carry out a full independent assessment of their water usage and to include a summary of their water usage and saving in their Annual Reports.